Communications, Outreach and Development Coordinator

Responsibilities:

● Manages and updates MLEF’s outreach/public relations and fundraising strategy to

continually broaden awareness of MLEF’s work, strengthen MLEF’s brand identity across

key stakeholder audiences and generate funding for all MLEF projects and programs.

● Ensures consistent professionally presented messaging through all marketing and public

relations channels.

● Writes all print and electronic branded materials, including MLEF’s website, electronic

newsletter and other electronic communications, as well as flyers, brochures, press releases,

blog posts and articles about MLEF.

● Utilizes programs including Canva, MailChimp and Adobe to design and create MLEF’s

electronic newsletter, news releases, website content and social media. Hires and manages

graphic designers and programmers when needed, to ensure that all of MLEF’s printed and

electronic materials are professional and strategically aligned with our brand and mission.

● Serves as the primary media contact for external media inquiries. Actively cultivates and

builds positive relationships with media outlets to ensure coverage of MLEF’s programs,

special events, public announcements, and other projects.

● Maintains and builds mailing lists, including for MLEF’s e-newsletter and news releases.

● Leads and supports the planning and coordinating of MLEF events as needed. Promotes

events via social media, events calendars, news releases, media interviews and other

outlets. Writes and prepares displays, talking points, speeches, presentations and other

supporting material as needed for events and outreach opportunities.

● Oversees the strategy and messaging of MLEF’s website. Provides compelling reasons for

Oahu visitors, residents and stakeholders to visit and re-visit the MLEF website. Updates

copy and enacts simple design changes. Coordinates more complex design changes with

website developer.

● Manages all of MLEFs social media channels. Creates content and increases audience

engagement. Monitors results and responds to public questions and comments. Manages

Events Calendar on website and recruitment links and due dates.

● Plans and implements fundraising strategies, campaigns and activities. Builds engagement

and grows revenue through the cultivation of strong community and corporate partnerships,

and compelling communications with donors and patrons. Develops and conducts

fundraising campaigns, including identification, procurement and promotion of premium

incentives. Develops strategies to attract new donors, promote repeat donations, retain

donors and move donors to increasing levels of support.

● Creates a calendar of email and other promotional appeals. Writes, edits and designs

electronic, print and social media fundraising appeals.

● Writes thank you letters and other communications to donors. Works closely with MLEF’s

staff to ensure timely delivery of all thank you letters and premium gifts to donors.

Coordinates and sends end-of-year contribution statements to donors.

● Researches and identifies potential grant funders for MLEF’s projects. Conducts necessary

research to pursue grant funding and write compelling grant proposals. Works with Programs

and Operations Director to develop grant narratives, budgets and timelines, prepare

materials for submission and produce timely and complete grant performance reports.

● Hires, supervises and coordinates contractors, including designers and printers, to ensure

timely on-budget delivery of projects and strategically on-target materials, signage and

campaigns.

● Identifies marketing and outreach opportunities that help advance MLEF’s mission, including

outreach to promote MLEF programs and services.

● Engages with local and state agencies as well as foundations and donors to fund and

implement campaigns; develops strategies and creative concepts; hires and supervises

contractors (graphic designers, social media marketing specialists, printers); maintains data

on campaign expenditures and results; prepares news releases and reports on campaigns.

● Conducts advocacy (including letters, testimony, etc.) on issues relating to loko iʻa

restoration, marine conservation, aina based educational programs, as approved by the

Executive Director.

● Maintains flexibility and responsiveness to maximize expected/unexpected opportunities to

promote MLEF.

● Provides support to the Executive Director and other MLEF staff as requested.

Outreach Coordination-

● Create and send out bi-monthly digital newsletters (create a standard format)

● Assist with all Community Work days waivers, sign in

● Engage in 2 outreach event per month to build awareness of MLEF, (create an

event calendar of recurring outreach events)

● Work to recruit volunteers, train and inspire volunteers

● Assist with Holomua Interns recruitment, training, records management and

certification program

● Maintain office calendar

● Assist with coordinating & booking monthly cultural practitioner for kumu ikena

workshops, create listing of cultural practitioners & speakers

Qualifications

Embodiment of Aloha, Mālama, Laulima, ʻImi Naʻauao, Pono, ʻIke pono

Staff have enthusiasm, a sense of humor, patience, integrity, self-motivation, multitasking capabilities and

adaptability. They are collaborative, spontaneous, and have a good head on their shoulders. Staff treat

others with respect, and work through the tougher moments treating everyone with dignity and grace.

They have the ability to work both independently and as a member of a larger staff team. They have good

judgment calls, are hard working, self motivated, flexible, enthusiastic and prepared to dive into any and

all activities that MLEF offers. Staff are both detail-oriented and organized in developing and

implementing project plans. They are able to connect with diverse groups of people and organizations.

Staff are positive role models, who are patient, compassionate and genuinely committed to the welfare

and development of the community and young people.

You’ll need to have:

● Minimum of 3-5 years’ experience in public relations, fundraising, grant-writing, advocacy

and communications or BA/BS in journalism, communications or related field or equivalent

experience

● Exceptional writing and storytelling skills and the ability to communicate with a variety of

audiences and stakeholders

● Demonstrated ability to develop successful fundraising campaigns.

● Solid skills in using Microsoft Office Suite. Experience with Canva, MailChimp and Flipcause

a plus

Additional skills that are highly valued include:

● Knowledge of Native Hawaiian cultural practices and natural resource issues

● Familiar with diverse technologies and software

● Public speaking/Facilitation skills

● Marketing/Public Relations

● Fundraising/Grant writing

● Program management, including budgeting and financial oversight

● Leadership/supervisory experience

The ideal candidate will also offer:

○ Professional proofreading and document formatting skills

○ Proven ability to create engaging social media and website content

○ Demonstrated ability to organize, prioritize, and manage multiple projects and tasks

simultaneously

○ Creativity and proactive problem-solving skills

○ Professional proofreading and document formatting skills

○ Proven ability to create engaging social media and website content

○ Government advocacy experience

○ Sound strategic thinking and decision making

○ Entrepreneurial, can do spirit

Duties are typically 5 day work weeks with some weekend work